Our Story

Our story spans several generations, continents and countries and many, many cities. Born from a hustler's spirit in 1995 by Rokia Diarra, Yamacu was started out of necessity to provide and support her newly immigrated family of 9 children and 4 grandchildren due to a lack of transferrable skills and language in a new country. Rokia made the ginger based juice right out of her kitchen in the Bronx and would sell it in little push carts by foot and walk from the Bronx to Harlem, where large concentrations of African immigrants familiar with her product could be found.

Twenty five years, the same spirit and innovation continues with Dugu, a West African Fusion Cuisine food and beverage company that offers healthy and delicious ways to experience Africa through food. Our newest line of products are  cold-pressed ginger based Yamacu drinks. Made with fresh ginger root, lemon and pineapple base with Rokia's recipe, this refreshing drink can be consumed like a lemonade, mixed with seltzer to make into a homemade soda or mixed with alcohol for delicious unique cocktails. The flavors are Ginger Pineapple, Ginger Beet Cranberry, Ginger Spinach Wheatgrass and Ginger Lemon.

From Mali but raised in Flint MI, Salimata (re) founded Yamacu while getting her MBA at Babson College. A passionate advocate of anti hunger and social justice, this busy and proud mother of three, believes that as the cradle of humanity, Africa has a lot to teach the rest of the world, and there is no better or more fun way to learn about this beautiful and diverse continent than through the power of food. By supporting Salimata and Rokia's hard work, you are helping local entrepreneurs, women and minorities committed to giving back to their communities both local and global.